Mystery shopping is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer's specific identity and purpose is generally not known by the establishment being evaluated. Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.

Why Market Eye:
Our approach is customer experience is thoroughly translated into a report that you can use as basis in identifying points on where your business excels most and in which areas you need to improve on. Depth of Experience In Market Eye we strongly believes in knowledge, quality, and dedication to providing clients with actionable findings, therefore our Core team is especially trained on each and every project rigorously. They are well informed of our Clients expectations and the results that need to be delivered. Similarly, the MS teams on ground are also trained on these principles so that the experience goes directly into every mystery shop and every service we provide. 

Quality Shoppers
Better Mystery Shoppers means better results for the Client. All our mystery shoppers are thoroughly screened and evaluated for the best quality for the client project/product needs. We recruit mystery shoppers nationwide and have a field force on standby at all times. We have a successful process for selecting the best shoppers for the Clients project whereby the shoppers must qualify our Certification Test in order to being assigned to any project. This results in the program having more accuracy, timeliness and superior quality. Which in turn helps us to provide our clients with detailed reporting and observations that drive INNOVATIVE profitable improvements in their business. 

Real Time & Secure Web Based Reporting
Our Real Time Reporting has set a benchmark in the Industry. We have developed our own online reporting tool called Optimus, through Optimus detailed reports are then generated shortly and shared with the Client with a secure Client Login for their review. Optimus reports help empower our clients to take necessary action on spot and bring improvement within their business model. Providing information at their fingertips with minimum effort to the client is our success. 

Accurate & In-Depth Reports (Quantitative and Qualitative) 
Our reporting formats are custom designed to the client’s requirement which includes accurate and detailed facts, figures and graphical statistics. Since every project is unique to a specific clients request therefore their evaluation criteria and questionnaire designed is also very carefully developed as per their requirement. 

Our approach is customer experience is thoroughly translated into a report that you can use as basis in identifying points on where your business excels most and in which areas you need to improve on.

Scope of work

  • Scope of work
  • Client Proposal
  • Build the questionnaire
  • Casting and training
  • Shop visits
  • Research & Analysis
  • Executive summary
  • Reporting
  • Develop the corrective action plan.

Mystery Calling is very much related to Mystery Shopping. It is a research method which measures customer experience during a telephone call. The call may be a request for information, a complaint for the after-sales service, a follow-up procedure, seeing sales opportunities. Mystery calling makes it possible to compare customer experiences, or to focus on a specific aspect or service or, to the contrary, to guarantee a total experience. Our approach gives you the opportunity to organize training for specific improvement points there by achieve better results. 

The reports and analysis from mystery calling can help you identify the needed steps towards development of your staff, service techniques, and customer interface, we measure the following,

  • How long does the customer have to wait
  • If the customer is correctly greeted on the phone
  • If the customer is correctly transferred
  • Whether your company is introduced in the appropriate way or not
  • If the staff have sufficient understanding of the needs of the customer and use that in their communication
  • If additional products/services are offered
  • Whether the staff has great product knowledge or not
  • If the customer is receiving necessary information
  • If a pleasant parting phrase is used
  • If there is a follow up contact, when needed

Filed shopper is aunderstanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers

Bottom Line Market spent audit estimates the company's expenditure efficiency of marketing activities. The task of BTL Market spent audit is to give an impetus to development and minimize risks. Creativity and ability to think outside the box, fast decision making by wasting less recourses are a formula of successful business. 

Our robust service offerings provide clients how much they earned from how much they exactly spent.

Do you feel like the people in your target markets don’t know you exist or understand what you do? Are you worried you don’t have the capital to develop a marketing plan for reaching out to them? 

If the answers to these questions are “yes,” it’s a good time for a Visibility Audit, an affordable way to assess your PR and communications efforts and learn how to improve on what you’re doing.

The Outdoor Media Audit helps us to communicate the medium’s ability to target highly desirable prospects and ultimately drive business for advertisers.

Benchmarking is comparing one's business processes and performance metrics to industry bests and best practices from other companies. Dimensions typically measured are quality, time and cost. In the process of best practice benchmarking, management identifies the best firms in their industry, or in another industry where similar processes exist, and compares the results and processes of those studied (the "targets") to one's own results and processes. In this way, they learn how well the targets perform and, more importantly, the business processes that explain why these firms are successful.


Data collection
Understand current performances.
Identify the problems.
Creating surveys to measure the practice
Identify strengths and weaknesses
Analyse competitors
Visiting the ‘best practice’ companies in order to identify cutting-edge practices.
Recognize and implement new and improved business practices.
Ranking your company with another in the same sector

Customer Satisfaction Survey is a Process of discovering whether or not a company's customers are happy or satisfied with the products or services received from the company. May be conducted face to face, over the phone, via email or internet, or on handwritten forms. Customer answers to questions are then used to analyze whether or not changes need to be made in business operations to increase overall satisfaction of customers.

Our customer satisfaction survey packages include understanding the current method, consultation, create and deployment of surveys through different media such as online, telephone and face to face. 
Describe the problem
Think through the issues that need to be addressed and list them out
Identify the root cause of the problems
Identify any barriers that could stop the improvement taking place Set measurable targets
Allocated resources (usually money and people)
Assign people and time scales to the tasks
Measure and review progress

You want the customers to know about you? Do you want to increase the sales? Do you want to introduce a new product into the market? Spread the word! Create an emotional connection with customers. Products must be magnetic when it comes to creating demand; it’s not the first mover that counts, it’s the first to create and capture the emotional space in the market –its aesthetics, message, feel and story. 

As a result, you will be able to know how, in future, to indulge your customers and satisfy their needs in the best possible way. 


Define your target group
explore current demand
make a plan in order to have the demand directed towards you
Let us choose the way and spread the word
Apply the results in approaching the target groups and developing business with them.