Mystery shopping is a tool used externally by market research companies, watchdog organizations, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer's specific identity and purpose is generally not known by the establishment being evaluated. Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences.

Why Market Eye:
Our approach is customer experience is thoroughly translated into a report that you can use as basis in identifying points on where your business excels most and in which areas you need to improve on. Depth of Experience In Market Eye we strongly believes in knowledge, quality, and dedication to providing clients with actionable findings, therefore our Core team is especially trained on each and every project rigorously. They are well informed of our Clients expectations and the results that need to be delivered. Similarly, the MS teams on ground are also trained on these principles so that the experience goes directly into every mystery shop and every service we provide. 

Quality Shoppers
Better Mystery Shoppers means better results for the Client. All our mystery shoppers are thoroughly screened and evaluated for the best quality for the client project/product needs. We recruit mystery shoppers nationwide and have a field force on standby at all times. We have a successful process for selecting the best shoppers for the Clients project whereby the shoppers must qualify our Certification Test in order to being assigned to any project. This results in the program having more accuracy, timeliness and superior quality. Which in turn helps us to provide our clients with detailed reporting and observations that drive INNOVATIVE profitable improvements in their business. 

Real Time & Secure Web Based Reporting
Our Real Time Reporting has set a benchmark in the Industry. We have developed our own online reporting tool called Optimus, through Optimus detailed reports are then generated shortly and shared with the Client with a secure Client Login for their review. Optimus reports help empower our clients to take necessary action on spot and bring improvement within their business model. Providing information at their fingertips with minimum effort to the client is our success. 

Accurate & In-Depth Reports (Quantitative and Qualitative) 
Our reporting formats are custom designed to the client’s requirement which includes accurate and detailed facts, figures and graphical statistics. Since every project is unique to a specific clients request therefore their evaluation criteria and questionnaire designed is also very carefully developed as per their requirement. 

Our approach is customer experience is thoroughly translated into a report that you can use as basis in identifying points on where your business excels most and in which areas you need to improve on.

Scope of work

  • Scope of work
  • Client Proposal
  • Build the questionnaire
  • Casting and training
  • Shop visits
  • Research & Analysis
  • Executive summary
  • Reporting
  • Develop the corrective action plan.

Packaging Regulatory and Compliance Services for the Food and Beverage Category

Services include below:

Label conformity

  • Identify the legal product name.
  • Ensuring all the ingredients, including additives, are permitted, and used in the quantities and/or for the types of use established by the local legislation of the countries to which the products are exported.
  • Verification of the compliance of the packaging volumes and net quantity content with the range established by the recipient countries.
  • List of any graphic requirements to be considered for compliance of the label to legislation.
  • Legal and linguistic verification of the legal conformity of the label
  • Check that all mandatory information is present on the label.
  • Check that the nutrition facts table format according to the legislation of the destination country.
  • Assessment of the compliance of claims, non-mandatory texts, expressions, images e drawings
  •  In case of creation from scratch (based on the technical data sheet of the product): creation from scratch of all mandatory information to be indicated on the label according to legislation currently in force in the destination country.
  •  Nutritional values calculation and rounding start from analytical values or values in the technical datasheet.
  • Supervision of the labels in their final graphic and commercial layout, to verify the compliance with the suggestions and indications of the previous Label conformity report

Nutrition facts table with values calculation

  • Creation from scratch of the compliant nutrition facts table including values calculation based on lab analysis data.
  • In some cases, and for simple products, we can deliver the service starting from literature data (i.e., public official database).

Technical opinion

  • Creation of a report aimed to answer a specific inquiry by the client on different topics, including legal references.


* Service provided by Market Eye Lebanon for the MENA region

You want the customers to know about you? Do you want to increase the sales? Do you want to introduce a new product into the market? Spread the word! Create an emotional connection with customers. Products must be magnetic when it comes to creating demand; it is not the first mover that counts, it is the first to create and capture the emotional space in the market –its aesthetics, message, feel, and story. 

As a result, you will be able to know-how, in the future, to indulge your customers and satisfy their needs in the best possible way. 


Define your target group
explore current demand
plan to have the demand directed towards you
Let us choose the way and spread the word
Apply the results in approaching the target groups and developing business with them.

At market eye, we do brand activation for the business focuses on engaging consumers and acquiring data. A researcher can evaluate their hypothesis on the basis of collected data. In most cases, data collection is the primary and most important step for research, irrespective of the field of research. The approach of data collection is different for different fields of study, depending on the required information. Let’s consider an example of a manufacturer, company X, which is launching a new product variant. To conduct research about features, price range, target market, competitor analysis, etc. data has to be collected from appropriate sources. Market eye team can conduct various data collection activities such as field surveys, consumer engagements, etc to acquire relevant data. 

Do you feel like the people in your target markets don’t know you exist or understand what you do? Are you worried you don’t have the capital to develop a marketing plan for reaching out to them? 

If the answers to these questions are “yes,” it’s a good time for a Visibility Audit, an affordable way to assess your PR and communications efforts and learn how to improve on what you’re doing.

The Outdoor Media Audit helps us to communicate the medium’s ability to target highly desirable prospects and ultimately drive business for advertisers.

Merchandising and point-of-purchase (POP) displays can provide an emotional connection with shoppers and are proven to drive impulse decisions. However, cutting through the clutter is no longer enough to engage shoppers. In order to truly connect and drive purchases at retail, it is critical to design merchandising displays with target shoppers in mind. 

Market eye helps their clients to install / deliver any kind of retail POP/ POS installation and produce simple to large scale POP/ POS materials which include hi-tech interative digital displays , smart shelfs involving premium digital and security equipments.

  • Shop signage/ branding production and deployment 
  • Cooler installation and branding 
  • Window branding and installation
  • Digital POS Installation
  • Interactive Display Installation

if you have any enquires , please feel to contact us at, we are happy to assit with you best offer in the market. 

Customer Satisfaction Survey is a Process of discovering whether or not a company's customers are happy or satisfied with the products or services received from the company. May be conducted face to face, over the phone, via email or internet, or on handwritten forms. Customer answers to questions are then used to analyze whether or not changes need to be made in business operations to increase overall satisfaction of customers.

Our customer satisfaction survey packages include understanding the current method, consultation, create and deployment of surveys through different media such as online, telephone and face to face. 
Describe the problem
Think through the issues that need to be addressed and list them out
Identify the root cause of the problems
Identify any barriers that could stop the improvement taking place Set measurable targets
Allocated resources (usually money and people)
Assign people and time scales to the tasks
Measure and review progress

Corporate Gifts are often decided by companies based on their target receivers. Promotional products can be anything from office utilities to personal accessories to household items. Office utility products like diaries, t-shirts, trophies, folders, backpacks, desktop items, pens make a perfect gift for employee rewards and appreciation. There are products like power banks, trolley bags, drinkware, writing instruments, and wallets, etc. which are used by companies to gift to clients. Low-budget promotional products like pens, handbags, keychains, etc. are extremely useful in mass promotional and brand building. Unique product vases, wall hangings, frames, kitchen utilities, fitness products, hardware tools, pen drives are often preferred by corporates as special gifts. Special occasions, Diwali, Christmas, New Year gifts have unique combinations of gifts along with sweets / dry fruits/chocolates, etc.

Things to keep in mind while selecting branded promotional gifts:

  • Design is the most important thing about your branded corporate gift.
  • Do not pick the same monotonous style, go for trendy ones.
  • You should remember the utility or usefulness of corporate gifts.
  • Never compromise with the quality.
  • Be extremely specific while selecting the gift to enhance the scope of advertising.

Benefits of Branded Corporate Gifts:

  • Corporate gifts are kept for a long time, this helps with branding.
  • Branded promotional gifts improve customers' opinions about your company.
  • Corporate gift marketing cost per impression is less than any other form of advertising.